How to build a successful, on-budget marketing campaign

Secrets behind GREAT marketing campaigns

Creating a marketing campaign is time consuming, expensive and difficult to get signed off. Here are some tips to help you make yours better, faster.

Carole TheriaultHow to build a successful, on-budget marketing campaign

7 steps to creating a perfect customer Case Study

Writing case studies is harder than it looks. There are many hidden pitfalls. If you are new to writing case studies, here is a seven-step guide to get you on your way to creating a brilliant one in record time.

Carole Theriault7 steps to creating a perfect customer Case Study

The secret to great marketing? Quality over quantity

Marketing teams are stressed

Are you feeling the pressure? How are you able to keep spinning plates and actually provide marketing and communication leadership? Here we look at how you can streamline your efforts so you can focus on winning new business.

Carole TheriaultThe secret to great marketing? Quality over quantity

No Way! A bacon-scented Alarm iPhone app from Oscar Meyer? [VIDEO]

I honestly didn’t believe this was real when I first read about it. Is this an early April Fool’s scam, or did Oscar Meyer, the US meat company, develop an iPhone app to blow your mind with the sounds and smells of frying bacon?

Carole TheriaultNo Way! A bacon-scented Alarm iPhone app from Oscar Meyer? [VIDEO]

Using personas to define your target audience

Have you been in meetings where people are debating something subjective like a colour of a website? Round and round the debate goes. Is it not a waste of time? They do not represent the target audience. Here is an approach to help you define your audience that will save time, money, and resources.

Carole TheriaultUsing personas to define your target audience

Are you getting enough from your PR spend?

Having influential journalists cover your company in widely-circulated publications or high-traffic news sites is the Shangri-la for communications teams. You can pay a lot of money for this, or you can focus your agency’s efforts and get more bang for your buck.

Carole TheriaultAre you getting enough from your PR spend?

Why not all good writers are good bloggers

Maintaining a blog is not as easy as many think. Like a baby, it needs constant feeding of the right foods, not to mention care and attention, to grow strong and healthy. Here are a few tips on avoiding the common mistakes so you can make the most of your blog.

Carole TheriaultWhy not all good writers are good bloggers

Clever or awful? Kmart’s Christmas ‘Jingle Bells Boxer Short’ video ad [VIDEO]

Kmart is shaking things up with the launch of their new festive ad. I would never have thought it was a company that would have the balls to put out this video. It is only a week old on Youtube and boasts av gob-smacking 13 million views (this is Kmart’s SECOND most popular video). Check it out and see what you think

Carole TheriaultClever or awful? Kmart’s Christmas ‘Jingle Bells Boxer Short’ video ad [VIDEO]

How to write it right: exercises focused on structure and function

Paper apple with paperclip

Writing in a concise and considered way takes a great deal more time and effort than doing a brain-dump of all your ideas into a page of text. Try these exercises to tighten up your writing while keeping the most pertinent of information.

Sandy VHow to write it right: exercises focused on structure and function

5 valuable Twitter strategies to steal from Tesco Mobile

Tesco Mobile Logo

Tesco Mobile doesn’t have the brand sex appeal of Nike, Coca Cola or Apple. Nor does it possess the mobile footprint of China mobile and Vodafone. But its fresh approach to social media engagement is turning heads and making headlines.

Carole Theriault5 valuable Twitter strategies to steal from Tesco Mobile

Facebook and Twitter posts reveal personality traits to bosses, shows new research

What interview candidates post on social networking sites reveal personality traits to potential employers. Find out what do your Facebook and tweets say about you, as well as get some tips on improving chances of getting a job and landing the perfect hire.

Carole TheriaultFacebook and Twitter posts reveal personality traits to bosses, shows new research