How to build a successful, on-budget marketing campaign

Secrets behind GREAT marketing campaigns

Creating a marketing campaign is time consuming, expensive and difficult to get signed off. Here are some tips to help you make yours better, faster.

Carole TheriaultHow to build a successful, on-budget marketing campaign

7 steps to creating a perfect customer Case Study

Writing case studies is harder than it looks. There are many hidden pitfalls. If you are new to writing case studies, here is a seven-step guide to get you on your way to creating a brilliant one in record time.

Carole Theriault7 steps to creating a perfect customer Case Study

The secret to great marketing? Quality over quantity

Marketing teams are stressed

Are you feeling the pressure? How are you able to keep spinning plates and actually provide marketing and communication leadership? Here we look at how you can streamline your efforts so you can focus on winning new business.

Carole TheriaultThe secret to great marketing? Quality over quantity

Using personas to define your target audience

Have you been in meetings where people are debating something subjective like a colour of a website? Round and round the debate goes. Is it not a waste of time? They do not represent the target audience. Here is an approach to help you define your audience that will save time, money, and resources.

Carole TheriaultUsing personas to define your target audience

Are you getting enough from your PR spend?

Having influential journalists cover your company in widely-circulated publications or high-traffic news sites is the Shangri-la for communications teams. You can pay a lot of money for this, or you can focus your agency’s efforts and get more bang for your buck.

Carole TheriaultAre you getting enough from your PR spend?

Why not all good writers are good bloggers

Maintaining a blog is not as easy as many think. Like a baby, it needs constant feeding of the right foods, not to mention care and attention, to grow strong and healthy. Here are a few tips on avoiding the common mistakes so you can make the most of your blog.

Carole TheriaultWhy not all good writers are good bloggers

How to write it right: exercises focused on structure and function

Paper apple with paperclip

Writing in a concise and considered way takes a great deal more time and effort than doing a brain-dump of all your ideas into a page of text. Try these exercises to tighten up your writing while keeping the most pertinent of information.

Sandy VHow to write it right: exercises focused on structure and function

5 valuable Twitter strategies to steal from Tesco Mobile

Tesco Mobile Logo

Tesco Mobile doesn’t have the brand sex appeal of Nike, Coca Cola or Apple. Nor does it possess the mobile footprint of China mobile and Vodafone. But its fresh approach to social media engagement is turning heads and making headlines.

Carole Theriault5 valuable Twitter strategies to steal from Tesco Mobile

How to create a successful blog: selecting a domain name and theme

How do you choose the right domain name and theme for your new blog? To make sure you set yourself up for success, we have pulled together advice from some trusted blogging experts.

Carole TheriaultHow to create a successful blog: selecting a domain name and theme

How to create a successful blog: getting the right resources

What resources are needed to manage a successful corporate blog ? Here is some tried and tested advice that will help you get going, and not waste money or time on the wrong resources.

Carole TheriaultHow to create a successful blog: getting the right resources

‘Do only children make lousy lovers’ tweet comes back to haunt Channel 5

Can you ever escape a bad tweet? A UK’s Channel 5 topical debates show tweeted, “Do only children make lousy lovers – they’ve had less relationship practice than the rest of us?” back in April. It still haunts them 5 months later.

Carole Theriault‘Do only children make lousy lovers’ tweet comes back to haunt Channel 5

Explosive interview video trending: thumbs up or down? [VIDEO]

Spotted this trending little number yesterday. It is getting more views than 99.999% of the stuff on YouTube, and somehow it put a smile on my face, but it seems not everyone shares my views on this one…

Carole TheriaultExplosive interview video trending: thumbs up or down? [VIDEO]